Search Engine Optimization Case Studies

I help sites come up first when people type important keywords that make or break their business. It takes a systematic approach during design, submission, and measurement to get useful information from this task.

When you’re evaluating SEO proficiency, remember:

Bing (MSN), Yahoo, Google, and Ask are the only engines that really matter. Google has >70% of the market.
Terms should be “realistically searched for” related to a business.
Go and verify the search claims yourself (keep in mind that search engines constantly revise results.)
Keep in mind that Google uses personalized results. If you wish to see search results without personalized search turned on, add “&pws=0″ to the end of your search query or log-out of Google while searching.
Make sure that Search Wiki is not turned on (you can tell because your search results will have little “up, down” buttons next to them.) To turn that off use &hl=all on the end of your search string.
Ranking varies by data center – if you and I are searching and Google decides to use different data centers to show results, we might see slight differences.

A Few examples of organic search optimization work I’ve done…