Content Marketing Consultant for SEOScott Clark Web Marketing Consultant
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Search Engine Optimization Case Studies

I help sites come up first when people type important keywords that make or break their business.  It takes a systematic approach during design, submission, and measurement to get useful information from this task.

When you’re evaluating SEO proficiency, remember:

  • Bing, Google are the only engines that really matter. Google has >70% of the market.
  • Terms should be “searched for” related to a business, not just pretty phrases that sound good (and nobody searches for.)
  • Go and verify the search claims yourself.
  • Keep in mind that search engines use personalized results.   Your search history and location will affect your results.
  • Keep the conversation focused on revenue generation and/or branding outcomes.   Do not make the website into a technical discussion.
  • Successful web marketing is rarely an I.T.-driven process.

A Few examples of organic search optimization work I’ve done…

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