BuzzMaven Internet Marketing ConsultantScott Clark Web Marketing Consultant
1-859-951-4414 or 1-888-668-4393
Lexington metro area: 1-859-268-0664
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Search Engine Optimization Case Studies

I help sites come up first when people type important keywords that make or break their business.  It takes a systematic approach during design, submission, and measurement to get useful information from this task.

When you’re evaluating SEO proficiency, remember:

  • Bing (MSN), Yahoo, Google, and Ask are the only engines that really matter. Google has >70% of the market.
  • Terms should be “realistically searched for” related to a business.
  • Go and verify the search claims yourself (keep in mind that search engines constantly revise results.)
  • Keep in mind that Google uses personalized results. If you wish to see search results without personalized search turned on, add “&pws=0″ to the end of your search query or log-out of Google while searching.
  • Make sure that Search Wiki is not turned on (you can tell because your search results will have little “up, down” buttons next to them.)  To turn that off use &hl=all on the end of your search string.
  • Ranking varies by data center – if you and I are searching and Google decides to use different data centers to show results, we might see slight differences.

A Few examples of organic search optimization work I’ve done…

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