Search Engine Optimization Case Studies

I help sites come up first when people type important keywords that make or break their business. It takes a systematic approach during design, submission, and measurement to get useful information from this task.

When you’re evaluating SEO proficiency, remember:

MSN, Yahoo, Google, and Ask are the only engines that really matter. Google has >70% of the market.
Terms should be “realistically searched for” related to a business.
Go and verify the search claims yourself (keep in mind that search engines constantly revise results.)
Keep in mind that Google uses personalized results. If you wish to see search results without personalized search turned on, add “&pws=0″ to the end of your search query or log-out of Google while searching.
Make sure that Search Wiki is not turned on (you can tell because your search results will have little “up, down” buttons next to them.) To turn that off use &hl=all on the end of your search string.
Ranking varies by data center - if you and I are searching and Google decides to use different data centers to show results, we might see slight differences.

Fair Question: Why doesn’t buzzmaven.com rank well for major SEO keyphrases?

In January 2009, I decided to rename my company and take the plunge - sitecreations.com was ranked top positions for many years, but the brand was incompatible with my work and needed to change.. As with any rebranding, search rank will almost inevitably suffer - especially with a new domain name. This period after a change is often referred to as the Sandbox and can last up to 5-6 months. Anyone thinking of renaming their business should recognize and plan for this to happen. It is totally normal, if unnerving!

A Few examples of organic search optimization work I’ve done…