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Scott Clark - Internet Marketing Consultant since 1996

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Recent Blog Entries:

The FAQ Approach – A Potent Way to Get Out of a Blogging Rut

by Scott Clark on August 23, 2010

While presenting on Social Media this week, the question about Blogger writers’ block came up again, and I realized I didn’t have a post to refer them to – so here are some quick tips if you should find yourself in that uncomfortable situation.

Start out creating a Frequently Asked Questions list (FAQ.) Base the questions on what your customers ask regularly. Try to come up with 25 questions, and write short answers for each [...] Continue Reading…

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15 Tips for Responding to Google Place Page Reviews

by Scott Clark on August 4, 2010

Google recently announced that Businesses with verified Google Place Pages can respond to their reviews like can be done on other review sites.  This is a long-requested feature, especially by businesses that feel they were wrongly accused of something or that just want to offer a public “thank you” for a compliment.  Yelp has long allowed responses in this manner, and I’ve seen many small businesses respond with jabs and poorly considered comments.  With customers using online reviews as [...] Continue Reading…

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Project Management & Collaboration in a Messy World

July 13, 2010

The whole reason I took the time to write this post is to share some thoughts -  perhaps with the 37 signals team and others out there working on products like this.   It also could be that I have simply not yet found the right tool, so this might prompt someone to offer an alternative!  [...]

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Disqus becomes more SEO friendly with 301 Migration Tool

June 25, 2010

Disqus is used by a huge number of blogs thanks to its impressive set of discussion features, including threaded discussions, cache-friendliness, viral spread through Facebook connect and Twitter, email replies features and universal install-ability. But there were some significant weakness for SEOs – and Andy wrote up a few of them earlier.  But he left [...]

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Moving Offices

June 18, 2010

I am moving my offices to downtown Lexington.  Please update your contact information when you get a chance. BuzzMaven, Inc. 163 Main Street, 3rd Floor Lexington, KY 40507 Phone number stays the same.

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Another Alternative to the Nerdy White Paper – The Cheat Sheet Hero Library

June 4, 2010

I agree with David Meerman Scott most white papers are pretty lame.  I think if most companies looked at analytics for these they’d see few actually reading what they poured hours of work into.   In response to his post – I’d like to talk about an idea for many out there that can help you [...]

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