The presence of this little icon says a lot about your agency’s commitment to ROI.
Here it is:
This is the symbol Google Ads uses for campaign experiments. Use of ongoing campaign experiments is one way to know if your agency is really working hard for you. These cannot be automated and takes a real consideration, challenging assumptions and pushing limits.
If you work with us, get ready to see that little symbol a lot. High ROAS is our focus, and it is part of how we get there for you.