BuzzMaven Internet Marketing ConsultantScott Clark Web Marketing Consultant
Call 1-859-951-4414
...or use my online form 24x7

About BuzzMaven

Scott Clark’s BuzzMaven Labs is a Web Business Consultancy concentrating on improving performance of websites, online marketing investments, and social media activities.

My clients are mostly in the USA, but I work with folks around the globe.  I’ve helped launch many successful businesses and currently am the “retained consultant” for a couple dozen firms, assisting with landing page design, email campaigns, customer relationship management and other important web-based business components.

I have a Bachelor’s Degree in Computer Science and spent the first 10 years of my career in the Silicon Valley.  For a run-down of my career history, please visit ScottClark on LinkedIN.

Entry into Computer Graphics

I guess my first contact with what you’d call “web like” projects was in 1983 when I took an elective course that was designed by my instructor as “Computer Art for Advertising.”  The UNIX mini-computer filled part of a room but had a glorious 19″ display and a graphic design program that was beyond anything I’d seen in my DOS-dominated world.  Using a programming language called Pascal, I developed several programs – one to choose airline seats and another to manipulate shaded graphics on the page.   I couldn’t get enough.

Off To the Silicon Valley

The Computer Science department head stopped me one day during my Senior year and asked if I had an interest in doing computer graphics work after graduation – an easy question to answer.  So he introduced me to a friend from Kaiser Electronics – a company doing high-end cockpit systems in the Silicon Valley who came to the university to interview me.  Before I knew it I had a letter of recommendation and a job writing code for jet aircraft displays!   This was a big step up from my previous job – Sweeping floors and stocking shelves at Wal-Mart!

The Realization that Shaped My Career

When doing a research paper, I discovered Edward Tufte’s work, and before I knew it I was working on GUI systems for everything you can imagine. I was developing software for the Macintosh by 1990 and it was during this time that I began to appreciate the GUI standards movement – and realized that rogue designers were making huge numbers of assumptions based on personal preferences – not rigorous testing.  So I started asking to participate in running focus groups whenever possible, an experience that forever changed my attitude about design – including website design.

My favorite non-consulting job of all time was at Software Publishing Corporation where I helped develop Harvard Graphics in their Information Presentation division. When I finally met Mr Tufte briefly at Stanford, I was hooked on developing human interface – and when the web came along, I was one of the first.

A Move to the Web

I can’t remember the first time I used Mosaic (the original web browser) but it was approximately 1993 running on an HP Minicomputer.  I was using a tool called Gopher and Usenet occasionally – mostly to get computer code I needed for my work.  I had been using BBS systems (text-based “bulletin boards”) since 1980 or so, so I didn’t recognize the web browser as a big deal.  Wow, was it ever.

Continue to my current work a Buzzmaven

Dig Deeper

Social Media

Bookmark and Share