This, I admit is a pet peeve. You’ll be looking at an ad, magazine, newspaper, or some other printed medium, and at the bottom of the page will be the following:
visit our website
My response to this is… no… I’ve got better things to do and while you feel your company should be intriguing enough to prompt me to enter the URL and check it out… I will not. And neither will anyone else.
So let’s look at some printed ad URL references that WOULD work:
Pet Supply Store:
Check out our KITTEN CAM at
What it would take: $40 logitech camera, a USB cable extension, and the internet connection you already have (and a kitten.) Put the cam software in the startup folder and have it run minimized. It won’t bother anyone, and kitten cam (and your web traffic) will live!
Example 2: Collegiate Athletics Store
Check out the Wildcats Rumor Mill
Example 3: Clothing Store
Free Outfit Drawing 2/1/06 ($300 value)
Enter your name at http://www.notarealsite.com
Example 4: Insurance Agency (Yes, even they can improve)
Underinsured or Overinsured?
Free: 2 minute calculator at
…. in short, make me WANT to go to your site. Make it worth my time. BE CREATIVE – think about your business like your customers do.