Here’s my top stories of 2007 round-up of stories that continued to make working on the web an interesting experience. See what you think, and add your own ideas!
In a shortly to be released study by B2B, web marketers, web developers, videographers and supporting technologists may want to consider preparing for a busy 2008. Some hilights: 60.1% of all marketers plan to increase their 2008 budgets. 79.1% plan to increase their online budgets (last year was 75.6%) Web Site Development will be increased…
One of the most difficult challenges is tracking paid search performance via telephone calls for the small business. While a few will spring for a new 800 number or IVR system to get some of that information and train phone staff in its use, many cannot due to the workaday reality. Often the busy office environment means metrics go out the window in favor of just getting the order out, so the company continues to guess.
In the past few months’ time I’ve spent more than my usual amount of time watching others surf the web. I am always astonished by how poor people are at knowing where to type searches, or web addresses, or login information. When I ask someone to go to a website, there is genuine confusion about where or how. It’s no surprise to me that a thriving sub-economy exists based on navigational searches – which I define loosely as “typing a web site URL into a search box because you want to visit it.”
Most of the time it’s user issues that causes navigational searches IMO:
The toolbars have been dragged out of whack.
I don’t even think about, I just type.
Ambiguity between “search”, “find”, and “address bar” in browsers such as IE7.
Alcohol or Drugs, Senility, or perhaps Loud Children.
Some people have real reasons for it. Here are a few:
I don’t have to worry as much about typos.
I sometimes want to look at the cache
I get a quick glance at other sites referring to it (talk about ad-hoc reputation management!)
I’m a rebel, damnit, and you ain’t gonna change me.
A terrific article on navigational searches prompted me to begin a list of good resources on this matter. I also found this terrific write up by Jeremy Crane over at compete’s blog. It was also eye-opening.
We are all busy, but most of us love blogs. Finding, filtering, and selecting blogs is something that must be done by hand. because it requires that we personally evaluate an author’s efforts and give them enough time to show their stuff. It’s my blog audition, borne from necessity.
At one point I had 1400 blogs in Google Reader, haphazardly picked. Even with nicely developed folders, filters, and so on, I found myself wasting far too much time. So one day I got fed up. I did the equivalent of “touch bloglist.opml” and started over.
And, what evolved afterward was a very simple and effective method for narrowing down the thousands of blogs without impacting your daily flow.
I wonder if the blur between “hidden” SPAM filters, such as those offered by ISPs causes people to hold off on genuinely good spam filtering (yes, that you buy) because they think they “already have a filter” and are just resigning themselves to cleaning the crap out of their in-box each day?