A textbook case of damage control after a negative blog post, deconstructed in a non-scientific, but novel way that attempts to show the effects of intervention by savvy brand managers familiar with social media.
Scott Clark will speak at Lexington Ad Club July 16th on Social Media in a presentation called ‘Conversations, Control and Calamity” – details inside
Matthew Daines, lead developer for Twellow.com about what’s going on and a bit about the plans for the future. He graciously offered some of his time and gives some insights into the future of what appears to be a great new tool for the twitterarti!
Remember Summer Camp? We all got nicknames for the week we were there, some flattering, some not so much. But once they got started, we were stuck. This is how social media works with branding… bird legs.
Jane Goodall has terrific lessons for how we might integrate into the social communities of customers through her groundbreaking research with Gombe chimps. Go slow, learn the culture, and never betray the trust.
Heidi Adams Cool at Case Western produced a terrific introduction to the world of social media. Written with clarity for the beginner, I highly recommend checking it out no matter what your level of experience. Insight: “Of course the trick with this is the same as it always has been; word-of-mouth referrals are driven by…