Jane Goodall has terrific lessons for how we might integrate into the social communities of customers through her groundbreaking research with Gombe chimps. Go slow, learn the culture, and never betray the trust.
Heidi Adams Cool at Case Western produced a terrific introduction to the world of social media. Written with clarity for the beginner, I highly recommend checking it out no matter what your level of experience. Insight: “Of course the trick with this is the same as it always has been; word-of-mouth referrals are driven by…
Starting with a blog and Twitter presence, Arenas and Live Venues have started to embrace authentic, participatory media as a way to get closer to fans. But challenges, some unique to this business, will face them as the staff must respect the protocol of promotion, licensing, and tour managers. Several people chime in on this, and I invite you to as well.
I have six professional heroes presently – and I don’t mind sharing. In random order, they are:
Seth Godin – For telling me to quit dead ends and focus on being the best.
Edward Tufte – Guided me into information design, recognizing and avoiding chartjunk, and telling stories visually.
Jakob Nielson – For telling it like it is even when it’s totally unpopular.
Richard Florida – For drawing attention to what drives creative people.
Steve Wozniak – For his approachable demeanor as well as the desire to spread knowledge.
Steve Jobs – For his relentless passion to innovate.
I’ve met Florida, Tufte, Jobs and Wozniak. If only for a moment (they wouldn’t remember me.) I had no trouble making the list above. It came to me in 3 minutes. Each have contributed through a career of hard work with a real passion to improve things.
Have any heroes emerged in the SEO world? Should we expect it? As I sat in a meeting recently all eyes were on me to save the business. My answers about content creation, social media, and slow, steady growth were not superhero answers. Some are looking for the cape crusader to save old-school companies with new marketing feats of awe. People start looking for a mild-mannered SEO to burst from the phone booth and fix the problem. I don’t know why.