Congratulations RV Sani-Con and Lannie Stegall

My long term e-commerce and SEO client RVSani-Con recently sold to Thetford Corporation, an Ann Arbor Based RV Parts Supplier. RV Sani-Con makes waste management systems for RVs – a product you will appreciate in an increasing amount proportional to the amount of time you spend with your rig. “The acquisition supports our long-term strategies…

Microsoft Adcenter follows Google’s Lead in Optimizing Campaigns for “free.”

It seems everyone’s bending over backwards to optimize my pay-per-click campaigns for free these days. Google did it a couple of weeks ago, and now Microsoft Adcenter has chimed in. Can the PPC campaigns really offer good value to customers without conflict-of-interest becoming a problem? Or is it a “when all you have is a hammer, everything looks like a nail” issue?

SEO Spam Deconstructed

It would seem ludicrous to even consider SEO services that send garbage SPAM, but amazingly I talk to people at least once per week who have “gave them a shot” because it “surely can’t hurt anything.” In fact, it can hurt a LOT of things. Here’s a deconstruction of the spam itself.