While on my cross-country ride to SMX, I had the urge to list some of the things to look out for (and hopefully produce good reactions to) as one starts a new web development or search marketing project.
It’s important that you design your advertising “funnel” to retain the confidence of the searcher from first click through ordering. I thought I’d show you a few tricks that have proven themselves over the years, starting with the most basic – the Google Keyword Insertion method, then talking about Dynamic Landing pages, and ultimately specialized product linkages from ads.
I was hoping that Google Gadget Maker would offer someting more akin to Yahoo Pipes, but it’s much lighter than that. Still, it brings focus back to personalized Google search results and what that means for search optimization.
Changes in Googles Adwords algorithm have had a major impact in the ability to use this tool for affordable testing of highly focused landing pages. There is a correlation in my experience between volume of content and cost of bids. So “pure” landing page design “labs” have really become a challenge of late. What was…
Hey! Another timesaver… the Adwords interface now sports a link to the Google Website Optimizer.
Nice! Oh wait. You can’t use it if you’re logged in via the MCC. There goes the time savings. Oh, well, easy come, easy go.
I’ve been having a heck of a time with my IP address and Google. While Lauren does a terrific job over at Google tracking down that problem, I thought it might be a good time to run over the use of the Google Ad Preview tool, a savior for times like these. The parameter that…