Google Suggest, long a staple of Google Labs is now working its way to the main Google Home page. So what does this mean for SEO/PPC/SEM activity and the future of how we market websites? Here are 9 ideas.
Google has improved the precision and convenience in content network advertising with the introduction of placement-targeted-keywords. There are several advantages to consider.
My new friend and fellow Yahoo! Store Developer Rob Snell was invited by a director at Yahoo! Small Business to testify in front of Congress at a hearing of the US House of Representatives’ Committee on Small Business about Online Advertising. His preperation and written testimony was easy-to-read and Rob published it here at Search Engine Land. You should definitely read that first.
Now that’ he’s back and rested, with a fresh .gov link in his pocket, I thought I’d ask him a few short questions about how it went, what it was like as an experience, and what he thought it meant for search marketing’s future.
While every web professional has skills that matter, I am pretty sure that SEM is the most important single skill needed to grow a web business – and it is a specialty that you must focus on. I thought Mark Jackson’s two articles from the past week or so were absolutely brilliant in this vein, and wanted to call attention to them.
I was amazed when I read that Google was rolling out Automatic Match Adwords on May 20th. This system goes against every methodology I’ve developed to help clients with Adwords and I fear it will pray upon the uninformed advertiser’s budget.
They say playing the lottery is a “special tax” for the “math challenged.” I think that’s true. In the search world Google’s new Automatic Matching setup is a special tax on the uninformed advertiser.
What I’m hearing about the new Google Automatic Matching beta is that they will look at unspent funds in your account, and “spend it for you” on terms its algorithms deem appropriate. I blew this off at first thinking it sounded like a rumor, but am now hearing more buzz about it.