Looking back – The entrepreneurial worm bit

In high school, I had one of the cooler jobs. I did darkroom and printing work at Silkworm Screenprinting in Murphysboro, IL. I worked with some rabid entrepreneurs including artist/entrepreneur Bob Cambers and photographer/entrepreneur Craig Williams. Bob now runs Silkworm, and Craig runs CommunityLink Publications creating various branding materials that promote local communities. These were…

Dictionary Term: “Bluppet”

bluppet [bluhp-it] -noun 1. a person, goup, government, etc. whose blog, wiki, forum or website whose postings are encourage, prompted or controlled by a commercial or political interest without making said sponsorship immediately clear. Use: “Wal-Mart hired a bluppet for their Public Relations campaign.” “I unsubscribed from his blog, he’s just a Bluppet for that…

Yahoo! Search Marketing Blog Launched

As you can see (blogroll below) I’ve added a rare entry to the Sweet Spot blogroll for the new Yahoo Search Marketing blog. Steve Mitgang – Senior VP at Yahoo is apparantly going to steer the gig. Steve is a frequent speaker and drives Yahoo’s advertising products, and has been involved in many top brands…

Perceptions Are Everything

There are several consumer concepts that drive the success of every SEM activity I do. 1) Perceived Value. 2) Perceived Ease of Use. 3) Perceived Future Peril When a visitor searches for an item, and they see a search result or a sponsored link, they run through these concepts in a fraction of a second.…

Small Business Shipping Evolves

If you’ve bought an airline ticket in the past few years, you’ll find using this site a simple matter. RedRoller.com offers comparison shipping options for small business who aren’t married to one particular vendor. It’s slick – and may save folks thousands. Smart people and another great idea. Small Business Shipping with RedRoller Links and…