I preach it. Clients ignore it (well, sometimes) I am posting this so I can refer people to this post when they call me… and I get around 7-10 calls daily for sites from people who want every bell and whistle they can think of on the site. From the start. Without any budget or…
While every web professional has skills that matter, I am pretty sure that SEM is the most important single skill needed to grow a web business – and it is a specialty that you must focus on. I thought Mark Jackson’s two articles from the past week or so were absolutely brilliant in this vein, and wanted to call attention to them.
Jakob Nielsen’s latest Alertbox post “Bridging the Designer-User Gap” is almost a follow up to the “Myth of the Genius Designer” which I consider one of my favorites from him.
Red emphasis mine.
….There’s a big gap between designers and the majority of users. …. Generally, if you’re a member of a design team, you are not representative of the target audience. I don’t care if you’re the interaction designer, the graphics artist, the information architect, the writer, the programmer, or the marketer. All of these people:
know too much about the product (be it a website, intranet, application, phone, whatever);
are too skilled in using computers and the Web in general; and
care too much about their own baby (so they can’t imaging visitors bouncing after scanning the homepage for 30 seconds — but that’s what outside users do).
– Jakob Nielsen
Former Technorati CEO David Sifry has launched Web Hot or Not?, a Hot or Not site for websites. It’s fun-cool, and has been done before, but it spooks me out in the world of multivariate testing and conversions optimization. What’s hot: Studies have shown that sites get only 50 milliseconds to give an impression to…
Bill Dotson called out a great article about professional service firms. It’s spot on about how such firms approach their website. They want the partners in the firm to like it – after all, partners agree on the marketing budget, so why not get them involved in the design? Surely someone who works day-in and…
What has caused companies to embrace the myth of the superstar web designer or the fire and forget web marketing program? Unless you intimately know the market designing “from the hip” is an irresponsible way to spend clients’ money.