Superpages.com is rolling out a new system that is supposed to improve relevance.Â It’s the latest in pay-per-click systems to move from the highest-bidder-highest-position and include other aspects of the ad.Â While it’s not entirely clear what those “multiple facets of your ad” are it stands to reason that factors similar to other pay-per-click engines will be applied.
Keywords in the business profile and searches from audience members of various categories will be taken into account.
There will be 2 weeks of testing, and then it will start being rolled out to existing advertisers.Â Advertisers will be getting emails about their accounts.
I asked about the dangers of people spamming their business profiles to get added rank and there was no real answer, so I guess we’ll have to see.
Many people take little time to get their business profile right, so I guess it’s time to spend some time on that!