Substance and Meaning Keep Your Site Healthy Even When Search Engines Change.
The way we see most businesses waste money is by wasting time while ignoring the opportunity costs of delay. Some businesses looking to build websites are easily seduced by a visual portfolio but neglect to ask the questions about business KPIs.
Form Equals Function (and Real Dollars and Cents)
What we mean here is that you don’t start designing until you have the basic functions well understood. Functional concerns include items like:
- USEFUL content.
- Paths through the site for someone in a hurry (skimmers)
- Paths through the site for the in-depth reader
- How the search engines will see your site
- At each step in your site, is it easy to determine the next step?
- How well do your pages work if a visitor never sees your home page?
- Is the site fast and responsive on various devices?
- Do you have areas of your site designed specifically for returning or retargeted visitors?