Domain Name Research and Consulting

We can assist with the location and acquisition of domain names for your business and marketing programs.

In Brief:

  • A domain name’s importance is still underappreciated.
  • There are powerful tools to find, acquire and employ great domain names.
  • Individual domain names are sometimes used for specific marketing campaigns.
  • We can assist with managing a domain portfolio, working with your host or IT department.

We have access to several exclusive domain name sources to help you find the name that will get customers excited, often at street price.  We’ll also help coordinate your effort with the acquisition of a quality toll-free number to match.

After a name is acquired, we’ll manage the renewal, transfer, and updating of your name for hassle-free ownership for a minimum fee.

The decision about what domain name to use for a website is almost always taken far too lightly.    A poorly chosen domain adds friction to the marketing effort for years.

10 Domain Name Rules

  1. If you’re a business, forget anything except a “.com” name.
  2. Make sure your domain name can be easily read over the phone and remembered 24 hours later.
  3. It’s okay to use functional names instead of your corporate name in many cases, but make sure to go ahead and register both.
    (e.g.  Cincinnaticatering.com instead of RNCInccatering.com)
  4. Never let a web designer put themselves as owner of your domain name.  It’s okay to have them listed as the admin or tech contact.   If you feel your web designer is holding your name hostage, contact a lawyer.
  5. Make sure your domain name is locked at the registrar after you’ve registered it.
  6. Consider requesting ‘private’ registration to reduce spam.
  7. Keywords still help with ranking a little bit (this written in 2017) but legibility and memorability are more important
  8. Keep your records up-to-date, especially if you move your company, website, or change your email address.
  9. If someone has registered your name and is squatting on it, fight it.  Squatting is illegal.
  10. Diversify the administrative roles controlling your domain in case someone leaves your company.

See Also