- SEO success must be measured by traffic and conversions, not rank.
- Search rank varies widely by search history, location and device.
- Google perturbs rank regularly to test click through rates with its ranking algorithm.
I help sites come up first when people type important keywords that make or break their business. It takes a systematic approach during design, submission, and measurement to get useful information from this task.
When you’re evaluating SEO proficiency:
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