B2B Lead Generation for Industry

Right-Place, Right-Time marketing to get your firm on the RFP list, shortlist, and proposal pipeline. 

In Brief:

  • Deep Experience in Industrial PPC at the Billion Dollar Level
  • Certified Google Premier Partner® and Bing Accredited Professional®
  • Expertise in Development of LinkedIn Marketing® Precision Targeting
  • Supplemented with Deep SEO, Content and Social Experience
  • Analytics-to-Targeting Programs to Strengthen Sales Funnel
  • Brand Building and Marketing Department / BD Coordination.

Our Sleeves Are Rolled Up For Your Team

If you’re seeking a powerful combination to fill your B2B PPC Industrial pipeline, we can bring some serious muscle to the table that most agencies just don’t have. With experience at the $1B-$3B level in massive-purchase B2B, you will not find more concentrated experience in the consulting marketplace. Leveraging the latest machine learning and buyer cycle strategies, we blend this mix of capabilities into your inside and outside sales teams, business development teams, and other key stakeholders’ daily flow for more and higher-quality leads throughout even multi-year cycles.

Month to Month Conversions Improvements with Optimization

Month to Month Conversions Improvements with Optimization

We find that most B2B Google Ads programs are wasting over half of their budget. And B2B Linkedin is another animal altogether. If you have the ambition to put these massive networks to work for your company, we can help you avoid mistakes and hit the ground running. From there, we will guide you to optimize the system to boost lead quality and help keep your brand front-of-mind for your large-purchase customers. We can even specifically target certain companies on both LinkedIn and Google, tapping into Call data and other internal customer analytics

Bring Us Your Biggest PPC Challenges and Toughest Problems

Once you see our mastery of these systems and breadth of experience, you’ll wonder how you ever considered using a general purpose PPC firm or a “full service agency” for this work.

How should your ads appear during the day? Planning can save you 50% of your budget!

How should your ads appear during the day? Planning can save you 50% of your budget!

More than 75% of the PPC accounts we review are wasting most of their budget due to poor setup or inadequate optimization.

PPC Program Components

  • Google Ads Audits For B2B Industry

    If you have a PPC program, even if it was set up by Google, there is a good chance it’s wasting money – sometimes a great deal of your budget. The audit is fast and surfaces issues we can address.

  • Google Ads and LinkedIn Ads Campaign Design for Big Industry

    Campaigns must be designed around behavior, structuring the keywords, ads, and filtering for the different stages of the long B2B sales cycle. Understanding the B2B lead funnel, with RFPs, shortlists, and multiple touch points is key to “Big Iron” programs.

  • Optimization - Audience - Retargeting - Noise Reduction

    You don’t want junk leads that waste your sales teams’ time. Optimization of a campaign happens at every stage from keyword choices, match type choices, ad texts, extensions, and landing pages. But it goes beyond this into the understanding of each procurement phase. You need to speak to each stakeholder in their own language – right when they need the information. If you’re not careful, they’ll forget you.

  • Landing Page Design

    “Post click” optimization is where we make sure the traffic we just worked so hard to get converts into leads or business at the highest rate possible. Split and multivariate tests are used to let behavioral data guide us to maximize performance.

  • Reporting and Data

    With PPC, data is everything. When you’re spending money on traffic, you have to be sure that it’s spent well and generating business. This can be quite tricky, but BuzzMaven will help you wire up the system quickly and accurately.

image: flickr / brokentaco  used under CC 2.0 Attribution