Behavioral Health Google Ads and PPC: Affordably Match Ready-to-Assess Patients, Their Advocates or Their Physicians

Our proprietary “intent firewalls” can eliminate up to 90% of wasted spend.

In Brief:

  • Pay Per Click (PPC) can be an amazing way to reach patients, advocates and physician-partners at the moment they are searching.
  • Legitscript, HIPPA, PHI considerations must be integrated into all programs.
  • Focusing on high-intent searches with ready-for-assessment language drives our optimization strategy.
  • Cost per patient assessment and admission are driven down rapidly with PPC “firewalls” to avoid waste.
  • Call Tracking Systems can be integrated with patient services and call center.

Assessments, Admissions and Referrals drive revenue in Behavioral Health.  Wasting 50-60% of your budget on poor PPC gives competitors the edge on outpatient or inpatient campaigns.

Behavioral Health Care Search Network Performance is About Reaching Patients, Advocates, and Physicians at the Exact Moment of Need.

Month to Month Conversions Improvements with Optimization

Month to Month Conversions Improvements with Optimization

 

Substantial performance gains typically start after 30-45 days of optimization work.  Analytics connections must be tested to be sure that comparisons on performance are valid.

More than half of the behavioral health clients we work with have problems with their reporting that we need to repair.  For PPC, attribution of behavioral health care business performance to spend is essential of course. Once this is in order, improvements can start.

How should your ads appear during the day? Planning can save you 50% of your budget!

How should your ads appear during the day? Planning can save you 50% of your budget!

 

We can often determine obvious improvements needed with a few minutes review of your behavioral health care PPC accounts.

As much as 75% of the PPC accounts we review are wasting most of their budget due to poor setup or inadequate optimization.

PPC Program Components

  • PPC Audit

    If you have a PPC program, even if it was set up by Google, there is a good chance it’s wasting money – sometimes a great deal of your budget.  The audit is fast and surfaces issues we can address.

  • Campaign Design

    Campaigns must be designed around behavior, structuring the keywords, ads and filtering for the different stages of the customer journey.  Low, medium and high intent keywords must be identified by hand and machine learning used to fit the bidding to the budget.

  • Optimization

    Optimization of a campaign happens at every stage from keyword choices, match type choices, ad texts, extensions and landing pages.

  • Landing Page Design

    “Post click” optimization is where we make sure the traffic we just worked so hard to get converts into leads or business at the highest rate possible.  Split and multivariate tests are used to let behavioral data guide us in maximizing performance.

  • Reporting and Data

    With PPC, data is everything.  When you’re spending money on traffic, you have to be sure that it’s spent well and generating business.  This can be quite tricky, but working with Buzzmaven will help you wire up the system quickly and accurately.