- Ranking drops need a systematic investigation to uncover reasons.
- Overcoming penalties and manual actions from Search Engines should be done thoughtfully.
- Some search engine penalties and suspensions are permanent.
Forensic SEO is the practice of uncovering cause and effect as it relates to current rank or traffic scenarios. Often the scenario involves a drop in ranking, or perhaps a penalty (manual or automated) from Google or Bing search engines. Understanding the reasons this happened and knowing what the next steps are offers the best chance to minimize damage to your site or brand.
An incorrect or inconsistent approach to a penalty removal or traffic recovery can cause long-term issues and I will only use best practices on your behalf. Some scenarios are simple and recovery might only take a few hours. Many, unfortunately, are not, and require a full project with a systematic approach.
Many SEO related problems come about by use of outdated or misguided attempts at search engine manipulation.