I always look forward to Seth Godin’s posts, and I’m glad to learn today a new book is coming out (I’ve always been impressed with how quickly his audiobooks follow, too.) The latest is called Meatball Mondae, and you should check it out.
Today, he addresses one of the issues facing many people who spend time in Internet Marketing, at least those who have really done it well. By “well” I don’t mean those who’ve made the “a-list” blogrolls. I mean those who have been able to change the bottom line for clients directly by helping them discover, streamline, or invent approaches to using new media.
I have been trying to develop a questionnaire for new clients that will help me discover their current attitudes about Web Marketing as well as establish expectations. This is not easy. There is a delicate balance between asking the good questions and sounding uninterested in working with them. “The other guys aren’t making us answer these questions.” should be a disqualifying comment, but there is that issue of paying the mortgage, but I’m getting there. My dream is to get to the point where people say “I’m totally impressed that you’re taking the time.”
So to Seth’s point, make sure you realize that the only way to benefit from today’s latest New Media revolution is through full integration within your organization, not by hiring someone to doll it out in sugary snacks in the breakroom.
My question remains… to work together, where can I plug in? Where can I connect with the wiring of your organization and look for places we can apply changes so you can fully take advantage of what’s going on out there. Or do you still consider me a Computer Jockey – someone to pull wires or fix your email? I need to know.
Personal PS: I’ve been blogging a little more than usual because I’ve been a bit bed-ridden these days and it keeps my mind off of it. Hopefully there’s still some good stuff coming out. To my clients, thank you for your patience.