I’m thinking based on sources of news that a Yahoo! and Microsoft Merger is going to happen in some form. But they have a long, long way to go in order to make an impact on Google, but at least they’d not be competing against each other. See the Wall Street Journal article on cooperative talks. I’m hearing numbers such as $50B. With a B.
But a big question to ask as well is how would this affect Ask’s future? I think it opens up a lot of room for innovation from Ask – and that is what they’re about. I also think there is room for 3 players in the search world. Perhaps it would offer up some breathing room while Yahoo! and Microsoft figure out how to work together? If MS/Y are busy trying to figure out where all the wires go, Ask could bring its mobile, local, contextual, and other technologies forward a few levels.
They’ll be distracted for a while, and Ask has never been so focused. Greg Ott also posted hints about things abuzz at Ask in “The Algorithm Is On The Move” and Ask is rolling out its contextual advertising setup in the next month. Gosh I hope it’s good. I see a window opening. Or Breaking. Time will tell.