A great website cannot save a poor/ordinary/boring product or idea. And great SEO/SEM cannot save a poorly done website. If you have an ordinary commodity product, stop.
Search Engine Optimization and Marketing
What has caused companies to embrace the myth of the superstar web designer or the fire and forget web marketing program? Unless you intimately know the market designing “from the hip” is an irresponsible way to spend clients’ money.
Make sure you realize that the only way to benefit from today’s latest New Media revolution is through full integration within your organization, not by hiring someone to doll it out in sugary snacks in the breakroom.