Rand Fishkin of SEOMOZ gives a well-articulated list of advice for start-up CEOs. I think it applies to all types of CEOs, team leaders, and in some cases consultants. Go read the list…. which includes: You need: A Voracious Appetite for Knowledge Seeing the Good in Everyone Caring About More than Money And some specific…
Search Engine Optimization and Marketing
MSNBC/BusinessWeek recently published Gene Marks’ Tech ‘Solutions’ Your Small Biz Can’t Use where he seems to dismiss “all things internet” and debunks “highfalutin software and gadgets aim to help you run your company.” The comments shred the article, and are very interesting to read.
A great website cannot save a poor/ordinary/boring product or idea. And great SEO/SEM cannot save a poorly done website. If you have an ordinary commodity product, stop.
What has caused companies to embrace the myth of the superstar web designer or the fire and forget web marketing program? Unless you intimately know the market designing “from the hip” is an irresponsible way to spend clients’ money.
Make sure you realize that the only way to benefit from today’s latest New Media revolution is through full integration within your organization, not by hiring someone to doll it out in sugary snacks in the breakroom.