A discussion about whether Google Adwords should prevent dynamic keyword insertion for phrase and broad match adwords setups. Should Google only do DKI for exact match? How will advertisers defend themselves when keyphrases are trademarks? Please comment.
Paid Search Optimization
They say playing the lottery is a “special tax” for the “math challenged.” I think that’s true. In the search world Google’s new Automatic Matching setup is a special tax on the uninformed advertiser.
What I’m hearing about the new Google Automatic Matching beta is that they will look at unspent funds in your account, and “spend it for you” on terms its algorithms deem appropriate. I blew this off at first thinking it sounded like a rumor, but am now hearing more buzz about it.
Trademark/Brands are protected from confusingly similar derivatives in the real world. I don’t expect Google to become an arbiter of trademarks, but this case (it is a real case, just as absurd) they should consider the spirit of trademark law especially considering how their match types work.
Former Technorati CEO David Sifry has launched Web Hot or Not?, a Hot or Not site for websites. It’s fun-cool, and has been done before, but it spooks me out in the world of multivariate testing and conversions optimization. What’s hot: Studies have shown that sites get only 50 milliseconds to give an impression to…
One of the most difficult challenges is tracking paid search performance via telephone calls for the small business. While a few will spring for a new 800 number or IVR system to get some of that information and train phone staff in its use, many cannot due to the workaday reality. Often the busy office environment means metrics go out the window in favor of just getting the order out, so the company continues to guess.
On my pay per click campaign summary I see this: I’m not sure but this seems like the first time they’ve made specific traffic increase predictions. Here, they point out Daily budget of $100.00 met on 13 of the last 15 days. Increasing your budget to the recommended amount would allow your ads to show…