Remember Summer Camp? We all got nicknames for the week we were there, some flattering, some not so much. But once they got started, we were stuck. This is how social media works with branding… bird legs.
The North American SEM industry grew from $9.4 billion in 2006 to $12.2 billion in 2007, exceeding earlier projections of $11.5 billion for 2007 and marketers are finding more search dollars by poaching budget from print magazine spending, website development, direct mail and other marketing programs.
The SEMPO study released today offered some good news for Agencies, as 53% of advertisers outsource their organic SEO because it is to hard to stay up-to-date with best practices in-house. 37% say they don’t have the right tools, and 33% say they get more bang for their buck with an outside provider.
But overall, a trend to in-house these efforts is still strong. Forrester research shows least two-thirds of U.S. businesses prefer to keep SEM in-house. In-house training and education efforts will probably continue to improve and drive performance gains.
Creating a stripped down version of emotional marketing text can serve as a vehicle for moving to a new destination language by freeing it from the burden of carrying nuance during translation.
LifeLock’s Todd Davis learns the danger of bold marketing and betting against laziness in unregulated industries as his identity is stolen by a Ft. Worth check cashing shop.
Mike Dorausch (aka @chiropractic) drives home the point of local reviews being a huge deal for local businesses on today’s USA today. Congrats Mike on the front page of USA Today.
While every web professional has skills that matter, I am pretty sure that SEM is the most important single skill needed to grow a web business – and it is a specialty that you must focus on. I thought Mark Jackson’s two articles from the past week or so were absolutely brilliant in this vein, and wanted to call attention to them.