Well, getting ready to head out tommorrow for SMX Local/Mobile conference in Denver, and looking forward to seeing friends in the search marketing world again I’ve not seen since SMX Advanced in Seattle. Look Me Up, I hope to see you there.
You know, sometimes business secrets don’t require much effort to find. The fruits of dozens of locations, millions of dollars in training development, and years of experience can focus on a single experience that’s presented right in front of you to observe. You don’t have to copy any one system, but you need a system, with rewards and consequences for your staff. PF Changs’ Chinese Bistro is one such example of a system that makes a place remarkable that all restaurateurs should take note of.
Franchises need to toot their own horns. A lot. The press release engine needs fuel. And a plethora of magazines with glossy covers are ready and waiting to stroke their collective egos in front of entrepreneurs craving an escape from the 9 to 5. But with the possible exception of Entrepreneur magazine, most would do well to ignore these publications completely and do their own research.
If you’re tasked with building a portal for a franchise, where franchisees will share ideas and information through online collaboration tools, here are five tips to make your deployment smooth and effective. It doesn’t matter which platform you’re using, or if you’re building it from scratch, a franchise portal can be one of the most…