A nice mention in the Wall Street Journal

I thought it was really nice to get a mention by Elizabeth Holmes in her article “Going Online Isn’t a ‘Must’ Move For All Entrepreneurs in the Wall Street Journal last week. I believe that many companies definitely jump in the wrong end of the pool sometimes.

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Seth Godin’s List of Quitters

Seth Godin, my favorite author by far, just published a list of quitters (people who have quit one path and shifted to another, and found even more success) that includes people you’ll recognize, such as Jeff Foxworthy, Tom Peters, Bill Gates, me. What? Read more inside….

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Wasted Tax Dollars on Useless Flash Websites

If we want to look up data, enter data, and use communications tools, why don’t we all take a lesson or two from Edward Tufte or Jakob Nielson and create an efficient, fast, textually driven site appropriate to the purpose. I hate to see government sites where loose-canon web designers are set free with no regard for the real needs of users.

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Disfunctional Franchises are Brand Cancer

There are two types of franchises. Brand franchises and Business Model Franchises. When you buy a business model franchise, you are saying that you believe in their mode of operation. But more and more franchisees are doing a pick-and-choose approach to the franchises models, and I think it’s damaging entire franchise systems. Franchises aren’t designed for the independent-minded. They depend on a by-the-book execution of a business plan, adherence to time-tested systems and a willingness to follow directions.

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Google Quality Score and Landing Page Testing

Changes in Googles Adwords algorithm have had a major impact in the ability to use this tool for affordable testing of highly focused landing pages. There is a correlation in my experience between volume of content and cost of bids. So “pure” landing page design “labs” have really become a challenge of late. What was…

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Email on Hold – You are very important to our Autoresponder

I think that the Windstream Support Ticket Autoresponder / CRM was designed by someone who used to work at a music on hold company.  At first I thought it was a glitch, but it’s designed to work this way it seems Rather than re-assuring people, I think it would serve only to make people think…

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BMW Motorcycles can’t outrun Googlebot

Doh!  They don’t bother to think about the title tag or meta description on the temporary page (and no description tag on the REAL page) so I guess few expect them to be found in the search results pages. Brand Nirvana. Not having to care about petty things.

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Recording Telephone Calls for Podcasts

Pro Quality for under $1000 – Now, about that content. Well, my audio editing guru Jerome has helped put together a selection of equipment to record telephone interviews for podcasts using standard telephones. We want to make it easyto interview someone without having to worry about the technology, letting them concentrate on the content. The…

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Down and Out – Of Google That Is

Rustybrick at SEOroundtable has drawn attention to a very interesting thread which should make those in charge of client webservers prick up their ears. I encounter resistance from some clients when I suggest a hosting change once I see they’re using a cut-rate provider. DNS changes, server switch-overs, and broken 404 pages are all major…

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Pitching The Media – Make it Easy, Make it Clear

David Meerman Scott recently posted a very well thought out post “How to Pitch the Media” which rang true as I purged at least 10 unsolictied pitches for irrelevant stories from my inbox for Business Lexington this morning. The pitches were ridiculous – general, poorly written, disorganized, and time consuming to read. Honestly, I just…

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Google Adwords Cost Per Click with Site Targeting?

Google’s just announced that they are starting testing site-targeted pay-per-click. Currently that is available only as CPM (cost per thousand.) It’s pretty clear that Google stands to make more money from a CPC model using site targeting as advertisers will be able to become extremely precise in their placements. It will change the way I…

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