CNN’s headline reads “Geek Squad picks unlikely place for PC-hospital” … because it’s in Hillview Kentucky. But there’s nothing slighly “unlikely” about it, given the presence of the UPS air hub, a pool of tech workers, and a high quality of life. One wonders if CNN ever looks at the world through anything but 8″ monitors.Details
Google Calendar has recently taken a few important steps forward, and with them come my list of 10 reasons that I think many schools should begin to use it for managing information flow starting next year.Details
I thought it was really nice to get a mention by Elizabeth Holmes in her article “Going Online Isn’t a ‘Must’ Move For All Entrepreneurs in the Wall Street Journal last week. I believe that many companies definitely jump in the wrong end of the pool sometimes.Details
I was hoping that Google Gadget Maker would offer someting more akin to Yahoo Pipes, but it’s much lighter than that. Still, it brings focus back to personalized Google search results and what that means for search optimization.Details
As Google begins to work with State Governments to encourage the indexing of public records, information hidden below the surface will suddenly be visible, and sleuths and mashups may have a field day. Dust off those boxes, Uncle Sam, let’s see what you have in there!Details
Ebay shows us that usability improvements can make a big difference in profits – even when traffic levels remain flat. It’s a textbook case of reduced abandonment bringing staggering profits. Perhaps having your brother-in-law design your site isn’t such a great idea after all.Details
If you’re a local business, and you’re not in Google Local now, I must admit, possibly living in denial.Â Google 411 (1-800-GOOG411) is amazing, and I am just blown away that so many businesses haven’t taken the time to insert their company into the Google Local Business Center.Â We couldn’t find our favorite pizza restaurant…Details
Seth Godin, my favorite author by far, just published a list of quitters (people who have quit one path and shifted to another, and found even more success) that includes people you’ll recognize, such as Jeff Foxworthy, Tom Peters, Bill Gates, me. What? Read more inside….Details
If we want to look up data, enter data, and use communications tools, why don’t we all take a lesson or two from Edward Tufte or Jakob Nielson and create an efficient, fast, textually driven site appropriate to the purpose. I hate to see government sites where loose-canon web designers are set free with no regard for the real needs of users.Details
There are two types of franchises. Brand franchises and Business Model Franchises. When you buy a business model franchise, you are saying that you believe in their mode of operation. But more and more franchisees are doing a pick-and-choose approach to the franchises models, and I think it’s damaging entire franchise systems. Franchises aren’t designed for the independent-minded. They depend on a by-the-book execution of a business plan, adherence to time-tested systems and a willingness to follow directions.Details
I’m confused.Â I thought the point of the “.GOV” Top Level Domain (TLD) was to give citizens some assurance that they were dealing with a credible government entity.Â Trust, right? So why then is the EFTPS (Electronic Federal Tax Payment System) now changing from “eftps.gov” to “eftps.com”?Â Â Â I can see that one might…Details
Changes in Googles Adwords algorithm have had a major impact in the ability to use this tool for affordable testing of highly focused landing pages. There is a correlation in my experience between volume of content and cost of bids. So “pure” landing page design “labs” have really become a challenge of late. What was…Details
Podcasting for Churches, class lectures, and recorded histories are more amazing applications for this highly portable digital recording tool.Details
I think that the Windstream Support Ticket Autoresponder / CRM was designed by someone who used to work at a music on hold company. At first I thought it was a glitch, but it’s designed to work this way it seemsÂ Rather than re-assuring people, I think it would serve only to make people think…Details
While I was out, it seems techdirt had this story about a restauranteur who was concerned his business was being affected by a murder story coming up in the organic search results when his restaurant’s name, Cer….no’s Restaurant, was entered into Google. I’ve left out part here so as to not add to the mess.…Details
Hey! Another timesaver… the Adwords interface now sports a link to the Google Website Optimizer.
Nice! Oh wait. You can’t use it if you’re logged in via the MCC. There goes the time savings. Oh, well, easy come, easy go.
Doh!Â Â They don’t bother to think about the title tag or meta description on the temporary page (and no description tag on the REAL page) so I guess few expect them to be found in the search results pages.Â Brand Nirvana.Â Not having to care about petty things.
I’ve been having a heck of a time with my IP address and Google. While Lauren does a terrific job over at Google tracking down that problem, I thought it might be a good time to run over the use of the Google Ad Preview tool, a savior for times like these. The parameter that…Details
It looks like the US Patent Office will begin to post patent applications and allow for a Wiki/Digg-style system for sorting out comments/objections in a pilot program.Â This means that aÂ reviewed sort of system could help the patent office sort out the signal from the noise.Â We’ll see if any of the gaming that…Details
Beware of the Ides of March!
Okay, we don’t need to get astrological on this, and after all, it was just a graph that cause the technical problem, but try telling that to the average identity-theft-security-paranoid-id customer who logs on to these major financial sites.Â
(Click thumbnail to zoom JP Morgan’s screen shot)
Danny Sullivan while on with Alex Bennert on the Daily Searchast Podcast recently wondered… “what is the equivalent to the cross or garlic ’round the neck to a vampire for SEO?” Well, Danny, here’s my list. The Sandbox, or lack thereof, or derivative thereof. Paid Search Editorial Reviews by clueless editors. Presenting kickass SEO results…Details
Pro Quality for under $1000 – Now, about that content. Well, my audio editing guru Jerome has helped put together a selection of equipment to record telephone interviews for podcasts using standard telephones. We want to make it easyto interview someone without having to worry about the technology, letting them concentrate on the content. The…Details
Rustybrick at SEOroundtable has drawn attention to a very interesting thread which should make those in charge of client webservers prick up their ears. I encounter resistance from some clients when I suggest a hosting change once I see they’re using a cut-rate provider. DNS changes, server switch-overs, and broken 404 pages are all major…Details
David Meerman Scott recently posted a very well thought out post “How to Pitch the Media” which rang true as I purged at least 10 unsolictied pitches for irrelevant stories from my inbox for Business Lexington this morning. The pitches were ridiculous – general, poorly written, disorganized, and time consuming to read. Honestly, I just…Details
IÂ multi-task a bit too much for the new animated avatars and their little digital timers.Â They areÂ leftÂ wondering why I haven’t clicked on them in the past “x”Â seconds and start their banterÂ “I can’t help butÂ notice that you’ve not clicked on anything yet.” says the guy from theÂ UPS Whiteboard site.Â…Details
Google’s just announced that they are starting testing site-targeted pay-per-click. Currently that is available only as CPM (cost per thousand.) It’s pretty clear that Google stands to make more money from a CPC model using site targeting as advertisers will be able to become extremely precise in their placements. It will change the way I…Details
I blogged about this over a year ago, but the latest debate has taken on a life of its own. I guess it can be healthy for the industry to have debate – because there are so many in our business who shouldn’t be there. Danny Sullivan has certainly posted fluently about the topic and…Details
Websites have many interests represented. I.T., Marketing, Sales, and other departments have opinions and needs for the company website, so the last thing that they need in this case is a search expert coming in from the outside and tweaking pages – saying “just trust me.” For this reason, off-site-testing is an ideal way to…Details
Well, today’s the day. Time to shut down my old bid management software for the last time and embrace the new quality score driven solution on Yahoo Search Marketing, which is being turned on today. I took the Yahoo Ambassador exam last week and have been preparing for what I think will be a strong…Details