SMX Local / Mobile – Show me the money!

Show Me the Money!

So there are Billions out there. But who’s making money now. How will SEMs place bets now to ensure their success? Show me the money!

Moderator:
Greg Sterling

Speakers:

Ian White, CEO, Urban Mapping
Shawn Riegsecker, Chairman & CEO, Centro
Justin Sanger, CEO, LocalLaunch
Alfred Chow, Head, Yellowbook

 
Lots of energy in the room for this one. Big variety on the panel. PACKED ROOM.
 
Live Blogging after the jump

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SMX Local / Mobile – The Ultimate Local Ad Model

Local businesses want leads and customers, not clicks. Although pay-per-click and pay-per-call are the two prevalent ad models to reach local searchers, will other models like CPA/PPA ultimately be more effective?

(Partial Liveblogging – other presenters not blogged… couldn’t get a coherant flow going :-P)

Steven Chuck, Director of Strategic Alliances, Yahoo!

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SMX Local / Mobile – Putting Local Search on the Map

This is a liveblogging entry from SMX Local/Mobile – a conference I’m attending in Denver, CO.

This was the best session I’ve attended yet at the conference. Lots of great information and engaging speakers. Good questions from the room and highly relevant content. Bravo!

Moderator:
Chris Sherman, Executive Editor, Search Engine Land

Speakers:
Alex Porter, Vice President, Location3 Media
Alan Beiagi, Director and GM, Mapquest
Michael Jones Google – replaced Microsoft who didn’t show

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SMX Local Search SEO Best Practices – SMXLoMo – Denver

A really good session covering some tips and tricks related to local search. I picked up on some things I’d not known before, and it sounds like I should get kicking on some hcard and address tagging of some clients. After Chris Sherman did introductions, these are the folks who did presentations. The presentations went fast, but I did my best :-)

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Focusing Outward

I found this on JonathanFields.com, and it resonated. Some people thrive on the energy of a constant battle. On how badly they can take those around them. Not me. It kills me. And, at least for me, I discovered there is a much better way to launch and grow your small business or reinvigorate your…

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Getty Shakes Up the Web-Res Stock Photo World

With competition from inexpensive stock photography shops and changing patterns in image purchasing, Getty is offering its collection of photography with $49 licensing for web use on blogs, email, and sites. But photographer groups are ruffled, and lines are being drawn.

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I Wish Smarter Meetings Were the “PowerPoint Killer,” Not Google Presentations (Presently)

Google’s Expected to roll out their “PowerPoint” killer soon, if not today. Even though I was one of the engineers on Harvard Graphics (PowerPoint was called the “Harvard Graphics Killer”) I am really a advocate leaving slide shows out of meetings. It’s far too easy to create slides. You need people staring at you at a table giving you feedback with their body language, good and bad. You need to know that you got through to them. Will Google’s “PowerPoint” just make more awful presentations for us all to sit through?

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Congratulations RV Sani-Con and Lannie Stegall

My long term e-commerce and SEO client RVSani-Con recently sold to Thetford Corporation, an Ann Arbor Based RV Parts Supplier. RV Sani-Con makes waste management systems for RVs – a product you will appreciate in an increasing amount proportional to the amount of time you spend with your rig. “The acquisition supports our long-term strategies…

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The Brand Gap

A brand is a person’s gut feeling, because brands are defined by individuals, not companies, markets, or crowds because people are emotional, intuitive beings. Great slide deck, nicely done.

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Managed Rights Media & User Created Content- Birth of a Litigation Underground?

It’s the era of user-created content. Is there a minefield being laid by more and more sophisticated crawling tools employed by the stock agencies, the increase in user-created media, and the pinch felt by artists as microstock and low-cost stock shops grow. For those of us managing dozens or even hundreds of sites, it is very, very easy for an unauthorized image or illustration to make its way into a website. And then the fur will fly.

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Abandonment: Leaving Live Customers for Phone Calls Makes ZERO Sense

Retail stores don’t seem to realize the importance of customer touch points. That phone call ringing in the background is not as important as customers already in the building. If that phone rings a few times, both the receptionist and the salespeople need to have confidence it will then ring to someone else for handling or to a well designed voice mail solution. Leaving a customer during the sales process is simply throwing away the entire process people have worked hard on up to that point.

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PF Changs’ System A Free Lesson for Mom and Pop Restaurants

You know, sometimes business secrets don’t require much effort to find. The fruits of dozens of locations, millions of dollars in training development, and years of experience can focus on a single experience that’s presented right in front of you to observe. You don’t have to copy any one system, but you need a system, with rewards and consequences for your staff. PF Changs’ Chinese Bistro is one such example of a system that makes a place remarkable that all restaurateurs should take note of.

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SEO Spam Deconstructed

It would seem ludicrous to even consider SEO services that send garbage SPAM, but amazingly I talk to people at least once per week who have “gave them a shot” because it “surely can’t hurt anything.” In fact, it can hurt a LOT of things. Here’s a deconstruction of the spam itself.

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Google, Bing and the Loss of Social Forgiveness in Search

Is it constitutional for a government agency to keep a criminal history public indefinitely crawlable on Google, arguably providing, through its results pages, a public criminal history without a statute of limitations of any type? What if expungement is impractical due to the indexing activity of search spiders? Are we forever locking past mistakes in the strata of the web?

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You Can’t Fit All Flavors on One Cone

I was really happy to find Pamela Slim’s article “I’m just not into you” – Kicking lukewarm passions to the curb” in her ezine. It’s really a good read – and can help clarify some thinking if you find yourself muddled in luke-warm pseudo-projects that are weighing down your dreams.

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Google Site Selection Ad Display Likelihood Estimates

I noticed that Google is starting to estimate your likelihood of display for site-selection ads. Trouble is, anyone who does any level of CPM tuning will have different bids on every one, and the estimate only seems to apply to the default. If they showed the estimate for individual sites, that might be useful.

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An Assumption of Focus is Blurry Indeed

When you look at your web pages you focus like nobody else in the world. You look at each part of it thinking about the effort that went into the design. You might feel proud or relieved it is done. You know the reasons you put certain text in certain places, or remember the steps…

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Testing Designs (and Designers Testing)

Jakob Nielson’s latest Alertbox is the longest-read enewsletter in my list. In the latest Alertbox, he points out “designers can get so caught up in their own theories about how users ought to behave that they forget to test for cases in which people behave differently” Could it be that the mechanics of setting up multivariate testing neutralizes this “worry”? Should variable definition be more of a part of the web design process?

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Three Simple Ideas For Yahoo! Search Marketing From The Trenches

So as I work on some Yahoo Search Marketing campaigns this weekend I was thinking about Yahoo!’s woes and come to think of three features that might help Panama for advanced PPC campaign managers, ground level. These ideas would all play into the “improved performance/sales per search” effort, which in turn gets search marketers to spend more of their clients money in the channel.

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Franchise Ranking “Magazines” are Flawed

Franchises need to toot their own horns. A lot. The press release engine needs fuel. And a plethora of magazines with glossy covers are ready and waiting to stroke their collective egos in front of entrepreneurs craving an escape from the 9 to 5. But with the possible exception of Entrepreneur magazine, most would do well to ignore these publications completely and do their own research.

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