Disfunctional Franchises are Brand Cancer

There are two types of franchises. Brand franchises and Business Model Franchises. When you buy a business model franchise, you are saying that you believe in their mode of operation. But more and more franchisees are doing a pick-and-choose approach to the franchises models, and I think it’s damaging entire franchise systems. Franchises aren’t designed for the independent-minded. They depend on a by-the-book execution of a business plan, adherence to time-tested systems and a willingness to follow directions.

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Google & Yahoo PPC Wish List: Scratchpads in Adgroups/Campaigns/Ads

If you tweak your ads a lot in Google, Yahoo or other PPC tools, you probably find it hard to keep track of what you’ve done unless you have a meticulous notebook/spreadsheet. I’d love to see some form of built in “notes” area connected to adgroups and campaigns to aid us in this kind of record-keeping.

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Microsoft Ending Listbuilder Service – Migration Options

Effective June 1st, Microsoft’s List Builder, which has had a steadily degrading level of service, will end and they will migrate services to Constant Contact.  The biggest change for most customers is going to be in the pocketbook. Listbuilder used to deliver 10,000 emails for around $30/month.  Constant Contact charges $75/month for the…

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Google Quality Score and Landing Page Testing

Changes in Googles Adwords algorithm have had a major impact in the ability to use this tool for affordable testing of highly focused landing pages. There is a correlation in my experience between volume of content and cost of bids. So “pure” landing page design “labs” have really become a challenge of late. What was…

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Dreaming of Being A Big Radio Star? Now’s your chance!

The Public Radio Talent Quest, a search for the Next Great Host. Itâ??s open to all comers; it has cash awards, more than $70,000 courtesy of the Corporation for Public Broadcasting; and offers the chance, if you have what it takes, to be a public radio star.  Also, learn about it on Youtube.“To enter…

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Email on Hold – You are very important to our Autoresponder

I think that the Windstream Support Ticket Autoresponder / CRM was designed by someone who used to work at a music on hold company.  At first I thought it was a glitch, but it’s designed to work this way it seems Rather than re-assuring people, I think it would serve only to make people think…

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BMW Motorcycles can’t outrun Googlebot

Doh!  They don’t bother to think about the title tag or meta description on the temporary page (and no description tag on the REAL page) so I guess few expect them to be found in the search results pages. Brand Nirvana. Not having to care about petty things.

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Google Geotargeting Wierdness

I was working on a client project when suddenly I noticed that all of the results were from New Zealand. I checked my settings – yes, I’m signed in and my home country is set to the US. So I wiped my cookies and even tried another computer. Google is pretty confused who I am.…

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Recording Telephone Calls for Podcasts

Pro Quality for under $1000 – Now, about that content. Well, my audio editing guru Jerome has helped put together a selection of equipment to record telephone interviews for podcasts using standard telephones. We want to make it easyto interview someone without having to worry about the technology, letting them concentrate on the content. The…

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Superpages.com changing its ranking model

Superpages.com is rolling out a new system that is supposed to improve relevance. It’s the latest in pay-per-click systems to move from the highest-bidder-highest-position and include other aspects of the ad. While it’s not entirely clear what those “multiple facets of your ad” are it stands to reason that factors similar to other pay-per-click engines…

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Down and Out – Of Google That Is

Rustybrick at SEOroundtable has drawn attention to a very interesting thread which should make those in charge of client webservers prick up their ears. I encounter resistance from some clients when I suggest a hosting change once I see they’re using a cut-rate provider. DNS changes, server switch-overs, and broken 404 pages are all major…

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Pitching The Media – Make it Easy, Make it Clear

David Meerman Scott recently posted a very well thought out post “How to Pitch the Media” which rang true as I purged at least 10 unsolictied pitches for irrelevant stories from my inbox for Business Lexington this morning. The pitches were ridiculous – general, poorly written, disorganized, and time consuming to read. Honestly, I just…

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Piping Hot! Send Your Yahoo Pipes!

I’m setting up a list of feeds created as output from Yahoo Pipes. Have you managed to make it do some great tricks? Got a collection of awesome feeds that do something special? Let me know and you can be included! No adult, hate, etc. etc. feeds. Once I have a decent set, I’ll publish…

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