Who knows if the aquisition of DoubleClickÂ is a good economic move for Google, but I think it’s a bit like capturing a multi-billion dollar “specimen” to examine under the microscope while they perfect CPA models.Â We as search marketers need to get used to the whole CPA solution that Google is brewing, and those…Details
There are two types of franchises. Brand franchises and Business Model Franchises. When you buy a business model franchise, you are saying that you believe in their mode of operation. But more and more franchisees are doing a pick-and-choose approach to the franchises models, and I think it’s damaging entire franchise systems. Franchises aren’t designed for the independent-minded. They depend on a by-the-book execution of a business plan, adherence to time-tested systems and a willingness to follow directions.Details
If you tweak your ads a lot in Google, Yahoo or other PPC tools, you probably find it hard to keep track of what you’ve done unless you have a meticulous notebook/spreadsheet. I’d love to see some form of built in “notes” area connected to adgroups and campaigns to aid us in this kind of record-keeping.Details
I’m confused.Â I thought the point of the “.GOV” Top Level Domain (TLD) was to give citizens some assurance that they were dealing with a credible government entity.Â Trust, right? So why then is the EFTPS (Electronic Federal Tax Payment System) now changing from “eftps.gov” to “eftps.com”?Â Â Â I can see that one might…Details
A much cleaner interface for Adwords Campaign Summary showed up tonight.Â Cross channel on the bottom, and Adwords campaigns on top.Â Tidy!
Effective June 1st, Microsoft’s List Builder, which has had aÂ steadily degrading level of service, willÂ end and they will migrate services to Constant Contact.Â Â The biggest change for most customers is going to be in the pocketbook.Â Listbuilder used to deliver 10,000 emails for around $30/month.Â Â Constant Contact charges $75/month for the…Details
My three-post travelogue of our April 2007 journey to South Andros, Bahamas.Details
Changes in Googles Adwords algorithm have had a major impact in the ability to use this tool for affordable testing of highly focused landing pages. There is a correlation in my experience between volume of content and cost of bids. So “pure” landing page design “labs” have really become a challenge of late. What was…Details
Podcasting for Churches, class lectures, and recorded histories are more amazing applications for this highly portable digital recording tool.Details
The Public Radio Talent Quest, a search for the Next Great Host. Itâ??s open to all comers; it has cash awards, more than $70,000 courtesy of the Corporation for Public Broadcasting; and offers the chance, if you have what it takes, to be a public radio star.Â Â Also, learn about it on Youtube.“To enter…Details
I think that the Windstream Support Ticket Autoresponder / CRM was designed by someone who used to work at a music on hold company. At first I thought it was a glitch, but it’s designed to work this way it seemsÂ Rather than re-assuring people, I think it would serve only to make people think…Details
While I was out, it seems techdirt had this story about a restauranteur who was concerned his business was being affected by a murder story coming up in the organic search results when his restaurant’s name, Cer….no’s Restaurant, was entered into Google. I’ve left out part here so as to not add to the mess.…Details
Hey! Another timesaver… the Adwords interface now sports a link to the Google Website Optimizer.
Nice! Oh wait. You can’t use it if you’re logged in via the MCC. There goes the time savings. Oh, well, easy come, easy go.
Doh!Â Â They don’t bother to think about the title tag or meta description on the temporary page (and no description tag on the REAL page) so I guess few expect them to be found in the search results pages.Â Brand Nirvana.Â Not having to care about petty things.
I’ve been having a heck of a time with my IP address and Google. While Lauren does a terrific job over at Google tracking down that problem, I thought it might be a good time to run over the use of the Google Ad Preview tool, a savior for times like these. The parameter that…Details
It looks like the US Patent Office will begin to post patent applications and allow for a Wiki/Digg-style system for sorting out comments/objections in a pilot program.Â This means that aÂ reviewed sort of system could help the patent office sort out the signal from the noise.Â We’ll see if any of the gaming that…Details
Would you like to give instructions to your visitors about how to white list your domain name when they sign up for your email list? Get tired of keeping up with the latest instructions? Well fret no longer, just point your visitors to my free whitelist generator, which will produce a custom white list instruction…Details
Beware of the Ides of March!
Okay, we don’t need to get astrological on this, and after all, it was just a graph that cause the technical problem, but try telling that to the average identity-theft-security-paranoid-id customer who logs on to these major financial sites.Â
(Click thumbnail to zoom JP Morgan’s screen shot)
The Copyright Royalty Board (CRB) has has published a decision on Internet radio royalties, adopting the “per play” rate that SoundExchange had promoted. The rates that the Board has decided on, effective retroactively through the beginning of 2006. I’ve created a spreadsheet to calculate the reality of all of this. Excel Worksheet: Internet Radio Profits/Loss…Details
Danny Sullivan while on with Alex Bennert on the Daily Searchast Podcast recently wondered… “what is the equivalent to the cross or garlic ’round the neck to a vampire for SEO?” Well, Danny, here’s my list. The Sandbox, or lack thereof, or derivative thereof. Paid Search Editorial Reviews by clueless editors. Presenting kickass SEO results…Details
I was working on a client project when suddenly I noticed that all of the results were from New Zealand. I checked my settings – yes, I’m signed in and my home country is set to the US. So I wiped my cookies and even tried another computer. Google is pretty confused who I am.…Details
Pro Quality for under $1000 – Now, about that content. Well, my audio editing guru Jerome has helped put together a selection of equipment to record telephone interviews for podcasts using standard telephones. We want to make it easyto interview someone without having to worry about the technology, letting them concentrate on the content. The…Details
Superpages.com is rolling out a new system that is supposed to improve relevance.Â It’s the latest in pay-per-click systems to move from the highest-bidder-highest-position and include other aspects of the ad.Â While it’s not entirely clear what those “multiple facets of your ad” are it stands to reason that factors similar to other pay-per-click engines…Details
Rustybrick at SEOroundtable has drawn attention to a very interesting thread which should make those in charge of client webservers prick up their ears. I encounter resistance from some clients when I suggest a hosting change once I see they’re using a cut-rate provider. DNS changes, server switch-overs, and broken 404 pages are all major…Details
David Meerman Scott recently posted a very well thought out post “How to Pitch the Media” which rang true as I purged at least 10 unsolictied pitches for irrelevant stories from my inbox for Business Lexington this morning. The pitches were ridiculous – general, poorly written, disorganized, and time consuming to read. Honestly, I just…Details
IÂ multi-task a bit too much for the new animated avatars and their little digital timers.Â They areÂ leftÂ wondering why I haven’t clicked on them in the past “x”Â seconds and start their banterÂ “I can’t help butÂ notice that you’ve not clicked on anything yet.” says the guy from theÂ UPS Whiteboard site.Â…Details
I’m setting up a list of feeds created as output from Yahoo Pipes. Have you managed to make it do some great tricks? Got a collection of awesome feeds that do something special? Let me know and you can be included! No adult, hate, etc. etc. feeds. Once I have a decent set, I’ll publish…Details