Are you making bad assumptions about products? traffic? conversion? These questions, asked early and pursued relentlessly, could save many website projects.
Unfortunately, many projects don’t slow down enough to ask these questions – and so the project stalls after much energy and time has been invested. The concept of testing (split testing to be exact) combined with the power of PPC search and well-designed landing pages, can do much to test assumptions – product category at a time – and provide a foundation upon which a larger site can be created.
Not only can you get hundreds of customers’ votes (via their actions) for a few hundred dollars, you can set up split testing to refine your marketing wording, keywords, and product landing pages.
Google Checkout offers a fast way to connect a product to a sales channel for testing actual purchases. With its simple setup and direct funding options, you can set up a product test page in minutes, plugging it onto Google Adwords and conducting product tests all day long.
There simply is no reason to enter a project with assumptions anymore. But most companies do – because they are in such a hurry, or don’t want to pay an experienced person to construct the foundation data, or sadly, they don’t want to believe the data they’ve been given.
If you have interest in a webinar on this subject, contact me.