I’ll Be Speaking at the “Super Therapy Session for Advanced Local Marketers” at SMX West 2015

“Let’s Talk Local Search: Super Therapy Session for Advanced Local Marketers (#smx #24D)” Local search is like a problem child. One day all’s well. The next you’re facing a new crisis that threatens to complicate your relationship with clients or management. Need to talk? Join our panel of all–star local search pros for this group…

Google’s Pigeon Update, “Near Me”, Local Packs and Service Area Businesses

The recent Google update (nicknamed “Pigeon” by the search community) for local results has impacted many.. but service area businesses are thus far seemingly getting the brunt of the changes, dropping off of the local packs in search results.  The question (to be determined as of this writing) is if changing these results to standard organic…

Beyond the Inverted Pyramid for Blogging – Extending for Social, SEO, Email and Engagement

When blogging for a hurried, distracted audience, you must keep in mind that the competition for attention is ruthless. More distraction, mobile device habits and shorter attention spans force us to adapt our inbound techniques accordingly. New bloggers frequently write from the old-fashioned research paper or book report format, saving conclusions and critical points to well after the reader has departed. Graphics, images, captions and other proven eye-fixation techniques are poorly employed as well.

Interview: Advice You’ve Probably Never Heard – Social Media Marketing Breakout

I am proud and humbled by coverage in Lexington Herald Leader’s Business Section where we discuss ideas for breaking into social media marketing.  A huge thanks to Tom Martin for the outstanding questions and giving me the opportunity to offer a bit of advice in my home city! Here are some of the questions answered:…

Top SEOs and Digital Marketers Offer Advice on Thriving in the Modern Ranking “Slog”

So as different departments, including executives, long for the simplicity of keyword lists and SERP screen shots, we must now bore them with KPIs like engagement, backlink diversity, re-query phenomena and personalized results considerations.  For many who don’t know much about SEO, this does not feel like success, and if you’re not careful, you can start to feel like a failure as well, leading to a negative feedback loop that can poison engagements.

The Old Engineer and the Hammer

After reading the article “The Death of Expertise” by Tom Nichols as reminded of an old parable.  The Graybeard engineer retired and a few weeks later the Big Machine broke down, which was essential to the company’s revenue.  The Manager couldn’t get the machine to work again so the company called in Graybeard as an independent…