In today’s small business world, accountability for marketing spends is critical – and tracking incoming telephone calls has been quite underutilized. Well, Google Analytics has integrated a new phone number allocation and tracking service that initiates page views and therefore is measurable in your reports.
My buddy and fellow Yahoo! Store Marketer Rob Snell has posted one of the best presentations on Yahoo Merchant Solutions that I’ve seen.
An example of a failed effort to get a business to business sign up for digital services – leaving the customer to figure out how to sign up for a given service.
Highly ranked in search engine results, job listings are usually written in a dispassionate and utilitarian voice and do little to advance the image of your company to potential investors, partners and customers. Why not take the time to let your listings do double-duty as tools and another place to tell the company’s story?