Ideas relating to the how the social groundswell, user-centric design and increasing expectations by constituents on municipal websites and blogs are presented in my guest article for the GMAnet.
Local TV ads seem to do very little to link the awareness-generating power of television with the engagement opportunities of the web. Local businesses would do well to stop depending on TV scripts from the 1960s and begin to entice customers to company-owned, information-rich resources that save them time and worry.
Google is now showing forum postings from formerly “walled garden” discussion groups. Since many customers use these forums to complaint about brands, this could become the next ORM warzone.