I preach it. Clients ignore it (well, sometimes)
I am posting this so I can refer people to this post when they call me… and I get around 7-10 calls daily for sites from people who want every bell and whistle they can think of on the site. From the start. Without any budget or forethought.
So this was a refreshing read about website simplicity and landing pages. Well worth the read. In the article they call out these six methods for web design that can drive away clutter and improve user experience.
- Only what you need.
The biggest aspect of simple web design is only showing what’s needed to make the sale, and nothing more.
- Reduce clicks. The less clicks it takes for a customer to buy a product, the higher returns.
- The “Grandma” rule. If your grandma (or any elderly person) can figure out how to buy a product for your site, odds are it’s put together pretty well.
- Reduce the number of columns. Each time you add a column to a page, the content is pushed into a smaller and smaller space.
- Give less options. There is an added stress put on web shoppers to make decisions.
- Keep it clean. A clean design keeps visitors happy.
Examples are given that any smart retailer or merchant could follow for success.