It can be hard to come up with a social media best practices document to use in your organization, but the reasons to do so are compelling. The Blog Council has published the first version of an evolving document that can really help you get started.
I’ve been asked lately for some examples of link bait headlines. Well, a quick scan of WebMD’s “most popular” stories should give you a good hint about the types of headlines and articles that work. People ‘voted’ these up honestly, without an agenda… and there are insights here… Web MD Most Popular Stories 41 Ways…
Google has improved the precision and convenience in content network advertising with the introduction of placement-targeted-keywords. There are several advantages to consider.
A textbook case of damage control after a negative blog post, deconstructed in a non-scientific, but novel way that attempts to show the effects of intervention by savvy brand managers familiar with social media.
My new friend and fellow Yahoo! Store Developer Rob Snell was invited by a director at Yahoo! Small Business to testify in front of Congress at a hearing of the US House of Representatives’ Committee on Small Business about Online Advertising. His preperation and written testimony was easy-to-read and Rob published it here at Search Engine Land. You should definitely read that first.
Now that’ he’s back and rested, with a fresh .gov link in his pocket, I thought I’d ask him a few short questions about how it went, what it was like as an experience, and what he thought it meant for search marketing’s future.
Scott Clark will speak at Lexington Ad Club July 16th on Social Media in a presentation called ‘Conversations, Control and Calamity” – details inside