Dynamic Keyword Insertion Error To Avoid

I saw this today on Google. It is for a Google Adwords keyword in a hypercompetitive marketplace… with a $12.56 average CPC (cost per click). The advertiser was hoping to use dynamic keyword insertion. Instead they did dynamic money wastin’ ad this can definitely affect their Quality Score. The business cash advance industry has some…

Portfolio-Driven Web Designers – Hand Over the SEM Keys Please

While every web professional has skills that matter, I am pretty sure that SEM is the most important single skill needed to grow a web business – and it is a specialty that you must focus on. I thought Mark Jackson’s two articles from the past week or so were absolutely brilliant in this vein, and wanted to call attention to them.