I saw this today on Google. It is for a Google Adwords keyword in a hypercompetitive marketplace… with a $12.56 average CPC (cost per click). The advertiser was hoping to use dynamic keyword insertion. Instead they did dynamic money wastin’ ad this can definitely affect their Quality Score. The business cash advance industry has some…
LifeLock’s Todd Davis learns the danger of bold marketing and betting against laziness in unregulated industries as his identity is stolen by a Ft. Worth check cashing shop.
Mike Dorausch (aka @chiropractic) drives home the point of local reviews being a huge deal for local businesses on today’s USA today. Congrats Mike on the front page of USA Today.
While every web professional has skills that matter, I am pretty sure that SEM is the most important single skill needed to grow a web business – and it is a specialty that you must focus on. I thought Mark Jackson’s two articles from the past week or so were absolutely brilliant in this vein, and wanted to call attention to them.
I was amazed when I read that Google was rolling out Automatic Match Adwords on May 20th. This system goes against every methodology I’ve developed to help clients with Adwords and I fear it will pray upon the uninformed advertiser’s budget.
If you want to see a company who knows how to work the blogosphere, it doesn’t get any better than what I’ve been seeing over here at Vinny Carpenter’s blog.