You know, sometimes business secrets don’t require much effort to find. The fruits of dozens of locations, millions of dollars in training development, and years of experience can focus on a single experience that’s presented right in front of you to observe. You don’t have to copy any one system, but you need a system, with rewards and consequences for your staff. PF Changs’ Chinese Bistro is one such example of a system that makes a place remarkable that all restaurateurs should take note of.
It would seem ludicrous to even consider SEO services that send garbage SPAM, but amazingly I talk to people at least once per week who have “gave them a shot” because it “surely can’t hurt anything.” In fact, it can hurt a LOT of things. Here’s a deconstruction of the spam itself.
Is it constitutional for a government agency to keep a criminal history public indefinitely crawlable on Google, arguably providing, through its results pages, a public criminal history without a statute of limitations of any type? What if expungement is impractical due to the indexing activity of search spiders? Are we forever locking past mistakes in the strata of the web?
I was really happy to find Pamela Slim’s article “I’m just not into you” – Kicking lukewarm passions to the curb” in her ezine. It’s really a good read – and can help clarify some thinking if you find yourself muddled in luke-warm pseudo-projects that are weighing down your dreams.
I noticed that Google is starting to estimate your likelihood of display for site-selection ads. Trouble is, anyone who does any level of CPM tuning will have different bids on every one, and the estimate only seems to apply to the default. If they showed the estimate for individual sites, that might be useful.
Often, a passive approach will leave you high and dry, while a little effort can bathe you in success.