Fly-Through Local Ads Next?

Hotstop is a map site with subway and bus directions in New York, Boston and Washington DC, but it brings some innovation to the table that pushes forward the public transportation and local advertising paradigm a few notches. First, Hotstop gives you transfer information for public transit that you can put on your mobile phone,…

Doctor Doctor, Tell me the news!

I know how to save the US economy hundreds of millions of dollars a year. No really. Have physicians and medical offices post their “medical records update” online as a PDF file that you can fill in at home the night before! You only have to post it ONCE (when it changes) and then it…

Abandoned Shopping Cart Avoidance Tips

Top Reasons For Abandonment: 56% – shipping costs too high 41% – item unavailable. 29% – site difficult to use. 21% – order wouldn’t go through. Source: Yankee Group Other factors 55% would revisit a site often if free shipping 46% consider shipping costs a major on-line shopping issue. Source: Ernst & Young Reducing Abandoned…

XML Aggregation and Web Marketing

I also finally learned Carp and Grouper XML/Atom translation techniques for dynamic page generation and blog publishing. I took this and created a second tab on my home page that will hold my blog entries. Cool software – it has lit my idea light a bit on how my clients might be able to utilize…