Dictionary Term: “Bluppet”

bluppet [bluhp-it] -noun 1. a person, goup, government, etc. whose blog, wiki, forum or website whose postings are encourage, prompted or controlled by a commercial or political interest without making said sponsorship immediately clear. Use: “Wal-Mart hired a bluppet for their Public Relations campaign.” “I unsubscribed from his blog, he’s just a Bluppet for that…

Yahoo! Search Marketing Blog Launched

As you can see (blogroll below) I’ve added a rare entry to the Sweet Spot blogroll for the new Yahoo Search Marketing blog. Steve Mitgang – Senior VP at Yahoo is apparantly going to steer the gig. Steve is a frequent speaker and drives Yahoo’s advertising products, and has been involved in many top brands…