Adwords Management Done Right

I saw this on Seth Godin’s blog today and really enjoyed it. It’s a terrific example of how fast you can react in today’s advertising world. It doesn’t require that you bring America’s largest city to a standstill, many smaller events and news items warrant adjustment of your Adwords campaign. You just have to think…

Business Lexington Interviews 2006

I write for Business Lexington and am starting to think about my 2006 articles. Much will be written about Search, but I’m also interested in other SMB web techniques and ideas out there, especially from firms in Kentucky. If you have interest in this, send me a short idea list and we’ll chat. The site…

Local Live Birds Eye Optimization

With the release of Windows Live Local, we all need to start thinking about how our businesses appear from the air. 1. Text, Fonts, and Character Counts. With bold, florescent colors, businesses can draw customers to their busineses with phrases like “Good Pizza” or “”Divorce $199.” But with the size required (around 8×10′) you’ll have…