Where’s your share-worthy web content come from? Take a look around your company… busy people, lots of jobs, already overloaded. But they are the ones who must do the work. To say you cannot get involved in producing good content is your right… but don’t expect to compete well online with modern search engines. If […]
I recently presented a concept called “Future Proof SEO” in Lexington which compared how well the typical website are servicing the needs of link builders and social media marketers who are trying to address major ranking factors, and wanted to post the highlights here. First, I used my minivan example again. Most websites are like […]
Eric Karjaluoto, and dozens of commenters, have once again raised the very real issue of designer spec work on his blog. I thought about the issue again when I read that Tim Ferriss had chosen to go this way for his book cover. Eric’s post is a well articulated but well-worn argument about the […]
News website usability, design, SEO, and mobile-readiness is really in the dumps as far as I can tell. I have made a short list of issues that might help improve things for TV Stations hoping to capture the millennials and web savvy viewers who are typically abandoning TV news broadcasts in droves.
An example of a failed effort to get a business to business sign up for digital services – leaving the customer to figure out how to sign up for a given service.
We can draw a parallel between SEO advice and building permitting. Pressures placed on any web development project can cause marketing goals to be conveniently ignored, just like marketing goals, building codes and standards. Paid search ends up the beneficiary when an “un-optimizable” site results.