Your Organic Traffic May Tank Soon – Google Search Generative Experience is About to Go Live

A lot is going to be changing soon when it comes to Google’s organic results.Responsible SEOs have already talked to their clients about this. We’ve had a good ride, we SEOs (and our clients.)  SEO has been relatively stable now for many years – an we’ve made huge progress for our clients using white-hat methods…

Topic Clusters for Content SEO

Topic Cluster Content Strategy for SEO – Challenges to Watch Out For

Mastering the Power of Topic Clusters: A Concise List of Mistakes Organizations Make and Ideas to Avoid Them Topic clusters represent a paradigm shift in content marketing. Instead of isolated blog posts, content is grouped around a central topic, ensuring a structured and interconnected approach. This strategy can significantly enhance a website’s organic traffic and…

Digital Marketing Budgets Growing as Percent of Revenue – SEO/SEM Winning, Social/Video Stalled?

One of my favorite industry documents is the CMO Survey .  I always look at it as a decent indicator of where the industry is going and what seems to be driving trends, so I can help clients wisely adjust their own programs with good information.  I always look at it from an SEO/PPC point of view, as well as budget related insights.