Have you ever faced a really tough SEM project? I have. And I looked to the real world for inspiration to get perspective on how to make things better. Here are my thoughts.
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Posts tagged as:
SEM
Here is my take on the biggest mistakes made by start-ups when it comes to web marketing. If start-up companies would take the time to address some basics, their long term success online could be dramatically influenced
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Highly ranked in search engine results, job listings are usually written in a dispassionate and utilitarian voice and do little to advance the image of your company to potential investors, partners and customers. Why not take the time to let your listings do double-duty as tools and another place to tell the company’s story?
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Google Suggest, long a staple of Google Labs is now working its way to the main Google Home page. So what does this mean for SEO/PPC/SEM activity and the future of how we market websites? Here are 9 ideas.
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The North American SEM industry grew from $9.4 billion in 2006 to $12.2 billion in 2007, exceeding earlier projections of $11.5 billion for 2007 and marketers are finding more search dollars by poaching budget from print magazine spending, website development, direct mail and other marketing programs.
The SEMPO study released today offered some good news for [...]
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While every web professional has skills that matter, I am pretty sure that SEM is the most important single skill needed to grow a web business - and it is a specialty that you must focus on. I thought Mark Jackson’s two articles from the past week or so were absolutely brilliant in this vein, and wanted to call attention to them.
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