Where’s your share-worthy web content come from? Take a look around your company… busy people, lots of jobs, already overloaded. But they are the ones who must do the work. To say you cannot get involved in producing good content is your right… but don’t expect to compete well online with modern search engines. If […]
I recently presented a concept called “Future Proof SEO” in Lexington which compared how well the typical website are servicing the needs of link builders and social media marketers who are trying to address major ranking factors, and wanted to post the highlights here. First, I used my minivan example again. Most websites are like […]
The whole reason I took the time to write this post is to share some thoughts - perhaps with the 37 signals team and others out there working on products like this. It also could be that I have simply not yet found the right tool, so this might prompt someone to offer an alternative! […]
Have you ever faced a really tough SEM project? I have. And I looked to the real world for inspiration to get perspective on how to make things better. Here are my thoughts.
Here is my take on the biggest mistakes made by start-ups when it comes to web marketing. If start-up companies would take the time to address some basics, their long term success online could be dramatically influenced
Highly ranked in search engine results, job listings are usually written in a dispassionate and utilitarian voice and do little to advance the image of your company to potential investors, partners and customers. Why not take the time to let your listings do double-duty as tools and another place to tell the company’s story?