Confused by the Google Adwords ranking algorithm? Google chief economist Hal Varian does the best job ever explaining the Google Adwords Auctions, AdRank, Quality Score and more.
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Posts tagged as:
ppc
In today’s small business world, accountability for marketing spends is critical - and tracking incoming telephone calls has been quite underutilized. Well, Google Analytics has integrated a new phone number allocation and tracking service that initiates page views and therefore is measurable in your reports.
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If you get a “validate your email” message from Google Adwords, look it over carefully as there is a new phishing scam going on.
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If you’re thinking of cutting PPC costs, hold the sword. Taking a few minutes to prioritize and strategize can keep your account performing highly on your best phrases.
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Google Suggest, long a staple of Google Labs is now working its way to the main Google Home page. So what does this mean for SEO/PPC/SEM activity and the future of how we market websites? Here are 9 ideas.
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Google has improved the precision and convenience in content network advertising with the introduction of placement-targeted-keywords. There are several advantages to consider.
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