BuzzMaven Internet Marketing ConsultantScott Clark Web Marketing Consultant
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Posts tagged as:

ppc

How Google Adwords Auctions Work (Explained Well)

by Scott Clark on March 12, 2009

Confused by the Google Adwords ranking algorithm? Google chief economist Hal Varian does the best job ever explaining the Google Adwords Auctions, AdRank, Quality Score and more.

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In today’s small business world, accountability for marketing spends is critical - and tracking incoming telephone calls has been quite underutilized. Well, Google Analytics has integrated a new phone number allocation and tracking service that initiates page views and therefore is measurable in your reports.

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Adwords Phishing Scam - Beware

by Scott Clark on January 19, 2009

If you get a “validate your email” message from Google Adwords, look it over carefully as there is a new phishing scam going on.

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Watch Out for Babies in the PPC Bathwater!

by Scott Clark on December 9, 2008

If you’re thinking of cutting PPC costs, hold the sword. Taking a few minutes to prioritize and strategize can keep your account performing highly on your best phrases.

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Google Suggest, long a staple of Google Labs is now working its way to the main Google Home page. So what does this mean for SEO/PPC/SEM activity and the future of how we market websites? Here are 9 ideas.

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Google has improved the precision and convenience in content network advertising with the introduction of placement-targeted-keywords. There are several advantages to consider.

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