If you’re at all concerned about your personal or business brand, you should consider the issues that the new Facebook Custom Usernames/URLs have brought to the surface. I have run through these from an ORM (Online Reputation Management) perspective and asked a few important questions.
It’s easy to get comfortable with one’s branding and marketing plans. Slide decks presented at the sales meeting look great. Branding exercises give the executives a warm-fuzzy. Advertising and PR schedules are polished to a shine. But all it takes is one small leak, possibly in the form of two bored employees with a flip […]
If you’d like an example of why you need to mater video production and editing at your company as a part of your SEO efforts, this post tells all.
A textbook case of damage control after a negative blog post, deconstructed in a non-scientific, but novel way that attempts to show the effects of intervention by savvy brand managers familiar with social media.