Your Organic Traffic May Tank Soon – Google Search Generative Experience is About to Go Live

A lot is going to be changing soon when it comes to Google’s organic results.Responsible SEOs have already talked to their clients about this. We’ve had a good ride, we SEOs (and our clients.)  SEO has been relatively stable now for many years – an we’ve made huge progress for our clients using white-hat methods…

Digital Marketing Budgets Growing as Percent of Revenue – SEO/SEM Winning, Social/Video Stalled?

One of my favorite industry documents is the CMO Survey .  I always look at it as a decent indicator of where the industry is going and what seems to be driving trends, so I can help clients wisely adjust their own programs with good information.  I always look at it from an SEO/PPC point of view, as well as budget related insights.

Scott Clark Awarded Google’s “Best of the Best” Specialist Partner Status

Scott Clark of BuzzMaven, Inc. has been granted the elite “Google Partner Specialist” status by the Mountain View, CA-based online marketing giant.  The program required completion of rigorous exams in Google’s Search, Display, Mobile, Video and Shopping ad networks as well as demonstrated high levels of client historical performance. Google considers the Specialist Partner status…

Top SEOs and Digital Marketers Offer Advice on Thriving in the Modern Ranking “Slog”

So as different departments, including executives, long for the simplicity of keyword lists and SERP screen shots, we must now bore them with KPIs like engagement, backlink diversity, re-query phenomena and personalized results considerations.  For many who don’t know much about SEO, this does not feel like success, and if you’re not careful, you can start to feel like a failure as well, leading to a negative feedback loop that can poison engagements.