I thought today I’d address those so-called content farms that are employed by many service industry sites around the country. In these cases, a small business, such as an auto repair business, will launch a site and subscribe to a content feed which updates their site every week or so. The promise is that this […]
We are a nation that carries tasks from screen to screen, using desktop PCs, laptops, TV, smartphones and tablets. According to new research from Google, 90% of people move between devices to accomplish a goal. Google’s research set out to understand this inter-device reltionship. There are 2 primary ways we “Multi Screen” “Sequential screening” […]
For businesses who have been “riding the wave” of 3rd party reviews on their highly-visible Google Place page, you’ll want to pay attention to this, and act to shore up your listings. I personally observed this morning a business go from 63 reviews (with 4/5 stars) to 5 reviews (with 2/5 stars) If your business […]
When verifying a Google Place page, Google assumes that you’re a little Mom and Pop location where your friendly postman stops by to hand you your mail and sip coffee for a few minutes. Or they assume that you can teach a low-paid receptionist to listen for a special Google Places validation robot to call […]
Here is my take on the biggest mistakes made by start-ups when it comes to web marketing. If start-up companies would take the time to address some basics, their long term success online could be dramatically influenced
Mike Dorausch (aka @chiropractic) drives home the point of local reviews being a huge deal for local businesses on today’s USA today. Congrats Mike on the front page of USA Today.