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Highly ranked in search engine results, job listings are usually written in a dispassionate and utilitarian voice and do little to advance the image of your company to potential investors, partners and customers. Why not take the time to let your listings do double-duty as tools and another place to tell the company’s story?
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Smart businesses recognize economic slowdowns as opportunity to move forward relative to competition. As any house painter will tell you, rainy weather is the time to clean brushes, repair ladders and secure the shop.
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How is web marketing changing as communities organize themselves, and how do consultants help clients become aware of the leverage available to them without seeming like troublemakers.
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A great website cannot save a poor/ordinary/boring product or idea. And great SEO/SEM cannot save a poorly done website. If you have an ordinary commodity product, stop.
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While hardly as sophisticated as the testing that Malcolm Gladwell refers to in “Blink” the results of ad-hoc testing of young African-American girls’ reactions to toys is troubling. This article is off-topic from my usual. Thanks for bearing with me while I diverge a moment.
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BuzzMaven Labs is the 12-year-old consultancy of Scott Clark, a veteran web business strategist and search marketing professional. Learn More
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