by Scott Clark on January 9, 2009
Highly ranked in search engine results, job listings are usually written in a dispassionate and utilitarian voice and do little to advance the image of your company to potential investors, partners and customers. Why not take the time to let your listings do double-duty as tools and another place to tell the company’s story?
by Scott Clark on October 30, 2008
Smart businesses recognize economic slowdowns as opportunity to move forward relative to competition. As any house painter will tell you, rainy weather is the time to clean brushes, repair ladders and secure the shop.
by Scott Clark on October 25, 2008
How is web marketing changing as communities organize themselves, and how do consultants help clients become aware of the leverage available to them without seeming like troublemakers.
by Scott Clark on January 3, 2008
A great website cannot save a poor/ordinary/boring product or idea. And great SEO/SEM cannot save a poorly done website. If you have an ordinary commodity product, stop.
by Scott Clark on December 7, 2007
by Scott Clark on November 21, 2007
While hardly as sophisticated as the testing that Malcolm Gladwell refers to in “Blink” the results of ad-hoc testing of young African-American girls’ reactions to toys is troubling. This article is off-topic from my usual. Thanks for bearing with me while I diverge a moment.