Well, I am now officially re-certified as a Google AdWords Certified Partner. The program replaced the Google Adwords Qualified Professional program that I’ve been in for years. It’s always nice to have third party verification of my skills in the exam. I found the exam to be a lot harder than before – more focused […]
If you’re thinking of cutting PPC costs, hold the sword. Taking a few minutes to prioritize and strategize can keep your account performing highly on your best phrases.
Google Adwords wants you to use broad match – after all, 20% of all queries have not been seen in the previous 90 days. But should you really do this? I say, possibly. Read more inside.
Google has improved the precision and convenience in content network advertising with the introduction of placement-targeted-keywords. There are several advantages to consider.
A discussion about whether Google Adwords should prevent dynamic keyword insertion for phrase and broad match adwords setups. Should Google only do DKI for exact match? How will advertisers defend themselves when keyphrases are trademarks? Please comment.