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In the WSJ today, I saw where the FTC had set up new disclosure rules for the $1.5 Trillion franchise industry that will take away many of the previous hiding spots for trouble. Litigation and turnover are now going to be more out in the open, as are territory exclusivity. Franchises can also receive applications [...]
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I must admit, Donato’s franchise has great pizza. But when it comes to trusting their online ordering environment, their email security practices leaves a bad taste in my mouth.
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I’m proposing a system for improving the quality, fairness, and understanding during due diligence as it relates to business model franchises.
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A terrific brain trust of folks answered great questions that I’ve tried to aggregate into an organized list you may find very helpful. Enjoy! The Q/A was especially helpful and added a lot to the session.
Moderators:
Chris Sherman, Executive Editor, Search Engine Land
Greg Sterling, Founding Principal, Sterling Market Intelligence
TIP: See the end of [...]
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Well, getting ready to head out tommorrow for SMX Local/Mobile conference in Denver, and looking forward to seeing friends in the search marketing world again I’ve not seen since SMX Advanced in Seattle. Look Me Up, I hope to see you there.
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Franchises need to toot their own horns. A lot. The press release engine needs fuel. And a plethora of magazines with glossy covers are ready and waiting to stroke their collective egos in front of entrepreneurs craving an escape from the 9 to 5. But with the possible exception of Entrepreneur magazine, most would do well to ignore these publications completely and do their own research.
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BuzzMaven Labs is the 12-year-old consultancy of Scott Clark, a veteran web business strategist and search marketing professional. Learn More
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