Sometimes I’m forced to do a brain dump about the most important, cannot-skip, essential information about SEO in an incredibly short amount of time. I need to use that limited time to simultaneously myth-bust and set the stage for future-proof programs.. It happens fairly often… an rarely sighted executive will “pop in” to a meeting, someone will […]
I recently presented a concept called “Future Proof SEO” in Lexington which compared how well the typical website are servicing the needs of link builders and social media marketers who are trying to address major ranking factors, and wanted to post the highlights here. First, I used my minivan example again. Most websites are like […]
So, Gap borked the new logo launch and now asking for spec submissions. Designers world wide are raising eyebrows or facepalming. Now’s the time for them to turn this publicity to their advantage and make friends with the design community. Doing a “spec work” design contest will backfire I think. How about taking design submissions […]
Before we get started, here’s what the view outside one of my office windows looked like last week. This was the cool Windstream pickup truck on a huge banner downtown . I think the banner had been there since around 2002 – and when it was first put up, it looked pretty sweet with bright […]
News website usability, design, SEO, and mobile-readiness is really in the dumps as far as I can tell. I have made a short list of issues that might help improve things for TV Stations hoping to capture the millennials and web savvy viewers who are typically abandoning TV news broadcasts in droves.
An example of a failed effort to get a business to business sign up for digital services – leaving the customer to figure out how to sign up for a given service.