As most of you know, split testing your ad text – not just for click throughs but for conversions – is one of the most important pre-click optimizations you can do with Google Adwords. Ad text optimization is an iterative process where we run experiments on different approaches to headlines, description text and display URLs. […]
Confused by the Google Adwords ranking algorithm? Google chief economist Hal Varian does the best job ever explaining the Google Adwords Auctions, AdRank, Quality Score and more.
Google has improved the precision and convenience in content network advertising with the introduction of placement-targeted-keywords. There are several advantages to consider.
I was amazed when I read that Google was rolling out Automatic Match Adwords on May 20th. This system goes against every methodology I’ve developed to help clients with Adwords and I fear it will pray upon the uninformed advertiser’s budget.
A discussion about whether Google Adwords should prevent dynamic keyword insertion for phrase and broad match adwords setups. Should Google only do DKI for exact match? How will advertisers defend themselves when keyphrases are trademarks? Please comment.
They say playing the lottery is a “special tax” for the “math challenged.” I think that’s true. In the search world Google’s new Automatic Matching setup is a special tax on the uninformed advertiser. What I’m hearing about the new Google Automatic Matching beta is that they will look at unspent funds in your account, […]